Radio In Store, the music provider specializing in the creation of musical environments and brand radio, is the official partner of the Mediaset program “ADESSO IL CAPO SONO IO!” The new game for aspiring entrepreneurs, aired on LA5 starting from February 19 to 23 conducted from Natasha Stefanenko.
The Program, with the language of the docu-game, tells in six episodes the choice of life of five women, with children and without children, with or without husbands and / or companions who, after years of employees, want to give a shock to their everyday life to realize a dream: open one of their activities, change one’s life, finally become entrepreneurs and say: ‘Adesso, il capo sono io!’.
Radio In Store together with a team of experts and potential partners will support the five protagonists, between the ages of 30 and 50, in the realization of their dreams: from the drafting of the business plan with identification of the objectives “all ‘ opening of an activity, whether weight-loss centers, clothing or animal stores “, says Stefanenko.
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Retailers today have to compete with Internet giants like Amazon, and having the right music for their customers has never been so important.
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